Wednesday, 6 July 2011

Conclusions and Conventions of Videos in our Genre

The genre we are likely to use varies between indie and rock. These genres are very broad and therefore music videos can vary widely, this is evident from the music videos I have analysed. Indie is very unconventional making each one unique, therefore pinning down conventions is very difficult. Indie music is very broad therefore the music video style is also very broad. In general a lot of music videos in this genre use a lot of improvised performance rather than choreographed, which you would see more in pop music videos. Clothing they wear is a very unique look often wearing skinny jeans and graphic tops. Hair would also be very deliberately styled, often dark rather than blonde.







Here are examples of an indie boy. They don't look very similar, emphasising the point that indie is such a broad genre. 








Lighting is often very dark with the use of spot lights. If the music video is set outside, the ambient lighting would usually be with overcast weather rather than a clear sunny sky. Camera work and editing is very much the same as in the majority of music videos, beginning with an establishing shot then cutting from long shots to close ups. Indie music videos also use very obscure camera angles and shots with a lot of handheld filming. The handheld filming is done to create a home made look to the video, the contrast and saturation can also be changed during editing to add the the home made video look.

Here is an example of handheld filming in an Indie music video
For Lovers - Pete Doherty

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