Thursday, 14 July 2011

Audience research


Q magazine is one of the top rock and indie magazines today. Q magazine is under the same genre as our song choice although it also features rock music. The link will show their audience research and the current audiences who read their magazine. It is obvious this genre of magazine is male dominated with 75% percent reading it compared to only 25% females reading it. The median age of readers is 29, this doesn't mean we have to aim our music video at people aged 29 because indie music is such a wide genre, this is why people of all ages read Q magazine. 


Questionnaire

What genre of music do you like?

What do you think of Pete Doherty?

What do you understand about Indie music?

What would come to mind when you pictured an Indie boy? E.g hair, clothes and accessories.


Adam
Here is Adam answering the questions to our questionnaire. Information from Q magazine is very good and accurate although using secondary research doesn't always answer exactly what you want to know. This is why we have also done some primary research, to answer the questions more specific to us.











Here you can see Pete Doherty's Facebook page for fans to 'like' so they can receive updates and news about Pete. I have 715 Facebook friends, from this only 15 of them 'like' Pete's Facebook page.







Rihanna is a world wide superstar who is much more popular than Pete. Here you can see 110 out of my 715 friends 'like' Rihanna compared to just 15 'liking' Pete. 

1 comment:

  1. Where is the rest of your audience research. I do get the feeling that you are not making the most of your lesson times - and have no evidence of you doing any work on this as homework. That A grade will be slipping away from you...

    ReplyDelete